Why the Body Conscious Craze is Bad!

The growth of the UK Fitness Industry has been confirmed by recent reports which demonstrate that in the last year its total market value has grown to £3.92 billion. This can be seen in a broad spectrum of advertising campaigns, from Weight Watchers to Elite Sport via the music industry and fashion, all designed to promote body consciousness. The truth about the body conscious craze in the UK is that it is not all good. Advertising, encouraging people to become sheep in the massive over-expanding flock that is the "health" industries, is everywhere. Companies actively make millions of pounds advertising the newest type of supplement or diet plan to help consumers "slim down for summer" or "keep that winter weight off" and companies promising incredible results regularly leave thousands of people incredibly disappointed.